Researchers’ View

These columns are written by our researchers, drawing from their ongoing research activities.

Researchers’ View

Students from 16countries/regions use
Sei-katsu-sha Insight
to tackle a social issue in Beppu

2026.05.11
Researchers’ View

Web content as private tutor

Planning Division 1
Choi Heekyeong
2018.06.06
Researchers’ View

Not looking for answers

Planning Division 3
Qiumaning Xia
2018.06.06
Researchers’ View

Is there really nothing more people want?

Senior Researcher, Hakuhodo Institute of Shopper Insight
Yasushi Yamamoto
2018.06.06
Researchers’ View

The browning of the Japanese diet

Senior Researcher, Hakuhodo Institute of Life and Living
Akemi Natsuyama
2018.06.06
Researchers’ View

Chance Encounters in the Smartphone Age

Researcher, Hakuhodo Institute of Life and Living
Ruri Sogo
2017.08.28
Researchers’ View

Trump’s Victory: Are Americans the Only Ones Turning Inward and Putting Their Own Country First?

Senior Researcher, Hakuhodo Institute of Life and Living
Masahiro Mitsuya
2017.08.28
Researchers’ View

Family Birthday Celebrations: Now the Biggest Event of the Year in Japan!

Senior Researcher, Hakuhodo's Kosodate Family Lab
Etsuko Wakita
2017.08.28
Researchers’ View

New Contemporary Adult Relation-driven Consumption Discovered in the Seikatsu Teiten Survey

Institute of Elder Knowledge and New Adult Culture, Hakuhodo
Mariya Yasunami
2017.08.28
Researchers’ View

Tell Me What You Watch and I Will Tell You What You Ae.

Group Manager
Media Life Research Department, Institute of Media Environment
Hakuhodo DY Media Partners
Masafumi Fujihara
2017.08.02