MIRAI Expo 2025

What is Mirai Expo?

MIRAI Expo depicts the future of Japan under different themes. This year’s theme is “Re-working,” revisiting the future of work from the perspective of sei-katsu-sha, not workers.

Introduction

This year’s theme “Re-working” starts from a simple question: “Do you love to work?”

Do you love to work?
  • We focused on changes in the attitudes of sei-katsu-sha toward their workstyle over the years since before the COVID-19 pandemic.
  • Those prioritizing holidays outnumbered those prioritizing pay for the first time since the survey started in 1992.
  • While the inconvenience of working has increased, so too has latitude in working.
  • People are ambivalent about working: “It’s only a job, but…”

Part 1
Crisis of working

Based on long-term time-series data, we identified the major changes in the meaning of, and motivation toward working for sei-katsu-sha.

Longer hours do not mean higher pay.
  • Those who love to work have decreased, and are now a minority.
  • Changing attitudes toward working among sei-katsu-sha
    • Change 1: I can no longer expect to be rewarded for working harder.
    • Change 2: I can no longer get as much satisfaction by working.
    • Change 3: I no longer want to devote myself to a company.
  • Declining enthusiasm for working
    • People are increasingly working without stretching themselves, rather than focusing on work in life.
  • Signs of change among sei-katsu-sha
    • In this era of declining enthusiasm, people are reaching a turning point, and rediscovering the meaning and value of working on their own.
Declining enthusiasm for work

Part 2
Turning point of working

We analyzed the signs of proactive change among sei-katsu-sha, presented at the end of Part 1, from two aspects: changes in the environment and changes in sei-katsu-sha.

Longer hours do not mean higher pay.
  • Changes in the environment surrounding working sei-katsu-sha
    • Retracing the 40-year history of working in Japan
    • Change in the environment 1: No longer bound by rules
    • Change in the environment 2: No longer sticking to a specific career
    • Change in the environment 3: No longer sticking to specific skills

    → Find their own aspirations after their minds have been set free from the constraints of working

  • Changes in sei-katsu-sha, induced by workers themselves
    • A gap between “I enjoy working” and “If I have to work, I’d like to enjoy it.”
    • Change in sei-katsu-sha 1:
      Consider working as a game to get a sense of accomplishment
    • Change in sei-katsu-sha 2:
      Build a story around working to increase the sense of satisfaction
    • Change in sei-katsu-sha 3:
      Treat working as a hashtag to develop new relationships

    → Adopt a metacognitive approach to change the meaning of work

  • The two categories of changes point to an emerging trend among working sei-katsu-sha: “re-working”
    • Revisit working with a metacognitive approach to find themselves a new ambition
Revisiting working with a metacognitive approach to find anew ambition

Part 3
Future of working

In view of the sei-katsu-sha who have started “re-working,” we have developed the following vision.

Change in relationships induced by
  • Change in relationships induced by “re-working”
    • Thus far, sei-katsu-sha have been connected to society through their company.
    • Going forward, sei-katsu-sha will be directly connected to society, with the company only representing a part of their life.
  • Interview with six sei-katsu-sha who have started to “re-work”
  • Three entry points to “re-working”
  • Vision of a society where “re-working” is the norm
Entry points to

Wrap-up

Building on preceding studies, we propose the following definition of “re-working”:

In the world of work, what you can do will increase. From now on, it's all about what you want to do.