Hakuhodo Institute of Life and Living

Hakuhodo Institute of Life and Living

My View

An essay series in which different authors analyze the chronological survey data

Web content as private tutor

Planning Division 1

Not looking for answers

Planning Division 3

Is there really nothing more people want?

Senior Researcher, Hakuhodo Institute of Shopper Insight

Yasushi Yamamoto

The browning of the Japanese diet

Senior Researcher, Hakuhodo Institute of Life and Living

Akemi Natsuyama

Chance Encounters in the Smartphone Age

Researcher, Hakuhodo Institute of Life and Living

Trump’s Victory: Are Americans the Only Ones Turning Inward and Putting Their Own Country First?

Senior Researcher, Hakuhodo Institute of Life and Living

Masahiro Mitsuya

Family Birthday Celebrations: Now the Biggest Event of the Year in Japan!

Senior Researcher, Hakuhodo's Kosodate Family Lab

New Contemporary Adult Relation-driven Consumption Discovered in the Seikatsu Teiten Survey

Institute of Elder Knowledge and New Adult Culture, Hakuhodo

Mariya Yasunami

Tell Me What You Watch and I Will Tell You What You Ae.

Group Manager
Media Life Research Department, Institute of Media Environment
Hakuhodo DY Media Partners

Masafumi Fujihara